11.10.2012

Strategy and Culture


The dissertation An Exploratory Study of Organizational Culture and Its Relationship to Organizational Effectiveness in Distance Education Institutions (Willis, 2010) shows how some cultural elements seem to relate more to distance education institutions than others. The findings in the study point out innovation, collaborative engagement, mentoring, team cohesion, morale, technology and the development of human resources as essential elements which influence the organizational effectiveness in distance education institutions.  

In the dissertation, Willis (2010) refers to Schein (2004) in claiming that leadership and culture is strongly interrelated. Culture creates leaderships as well as leadership creates culture.
Willis draws on Weick (1985) for emphasizing that the need for strategy and planning depends on the culture. Organizations with different cultural foundations need planning and strategy-work more than organizations based on the same values and beliefs. According to Weick, culture can be an alternative to strategy because a sound coherent culture is a possible alternative to strategy whereas strategy cannot in the same way substitute culture. Willis also emphasizes several studies (Clott & Fjortoft, 2000; Smart, 2002; Cameron & Zammuto, 1983) drawing the conclusion that culture highly affects organizational effectiveness.

So, there are several reasons for focusing on culture and working with the construction and re-construction of culture in Higher Education.

References
Cameron, K. S. & Zammuto, R. (1983) Matching managerial strategies to conditions of decline. Human Resource Management, 22, 359-375.
Clott, C. & Fjortoft. N (2000). Culture and strategy in business schools: Links to organizational effectiveness. Mid-Western Educational Researcher, 13(2), 27-33.
Schein, E. (2004). Organizational culture and leadership. San Francisco: Jossey-Bass.
Smart, J. C. (2002). Enhancing the educational effectiveness of two-year colleges: New perspectives and evidence of the role of institutional characteristics. Paper preseeted at the Annual Meeting of the American Educational Research Association, New Orleans, LA, April 1-5, 2002.
Weick, K. E. (1985). The significance of corporate culture: Organizational culture, 381-389. Beverly Hills, CA: Sage Publicatins
Willis, D. A. (2010). An exploratory study of organizational culture and its relationship to organizational effectiveness in distance education institutions. Dissertation University of Maryland University College



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