Today, I read Stacy (2003) - and found this remarkable quote:
Strategies emerge, intentions emerge, in the ongoing conversational life of an organisation and in ongoing conversations between people in different organisations. Strategic management is the process of actively participating in the conversations around important emerging issues. Strategic direction is not set in advance but understood in hindsight as it is emerging or after it has emerged. This is because if small changes can escalate to have enormous consequences, the distinction between what is strategic and what is, say, tactical becomes very problematic. The distincition can only be identified after the event. Complex responsive processes theory therefore leads to a different conceptualisation of strategy and strategic management (p. 423)Stacey, R. D. (2003). Strategic management and organisational dynamics. The challenge of complexity. 4th Ed. Essex: Prentice Hall.
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